Taqueria Chicago
This food truck design is based off of the restaurant Taqueria Chicago, who is known for their authentic Mexican street food. The talavera inspired ingredients act as a symbolism for the food truck, that it is a container for the food inside just as talavera is a container for food as well. The goal for this truck was to represent the authentic bold and party culture of Mexico, along with the generational aspect of Taqueria Chicago
The Sketches
The illustrations
Jalapeno
Onion
Lime
Tortilla
Tortilla Chip
Chorizo
I wanted to utilize talavera patterns inside of the ingredients to symbolize the container aspect, these patterns are also used on the for truck. Talavera is also seen inside of Taqueria Chicago so it is used as a reference to the inside of the restaurant
Taqueria Chicagos menu stays the same but changes ingredients every now and then. The ingredients chosen are the main ones that have not changed, showing the generational aspect yet staying true to its cultural roots.
Taco
Grains of Rice
The Flatlays
The packaging for the truck also plays into the generational aspect, by making the colors of the ingredients change. It symbolizes how the ingredients have changed in some way over time yet stayed the same in the end
