ROOM 5 IDENTITY
Room 5 is a piano bar that is known for its live music and audience interaction. The client specified that they wanted to highlight the interconnection they create between their piano and the audience. The identity uses leading lines to translate the connection and to reference the piano, a string instrument.
The Logo
The logo needed to represent connection while still referencing the piano aspect. However, the initial sketches were not creating that feeling, I decided to instead explore using an actual motif of a piano.
The primary lockup uses a piano and a heart as a motif to represent the passion the owner has for the music. Each leading line represents a value Room 5 holds, and the condensed typography mimics piano keys to bring it all together
The Components
The Room 5 Identity consists of the primary lockup, logo mark, monogram, and signature. Each one references the interconnection and piano aspect.
Logo Mark
Monogram
Signature
A motion graphic!
Room 5 has live music and who doesn’t love to get moving to live music? The motion graphic created for this references the movement of piano keys, it also represents moving customers coming in and out of the bar all night long!
